MARKET ANALYSIS AND MARKETING FOR REAL ESTATE DEVELOPMENT,
A NEW EXECUTIVE EDUCATION COURSE, OFFERED BY THE KNIGHT PROGRAM IN COMMUNITY BUILDING ON NOVEMBER 8-9, 2004

September 14, 2004 -- Market Analysis and Marketing for Real Estate Development, held November 8-9, 2004 on the Coral Gables campus of the University of Miami, is an intensive introduction to the subject and part of a series of executive education courses offered by the Knight Program in Community Building at the University of Miami School of Architecture. This course combines real estate development with the School of Architecture’s expertise in New Urbanism.

Market Analysis and Marketing for Real Estate Development teaches the basic concepts and tools used to analyze and estimate the demand for a variety of residential, retail, and office components of projects and how to market real estate in walkable, mixed-use communities. This intensive seminar reviews marketing in all stages of development, from site acquisition through sales. Marketing of both projects and companies is explored in depth, as is how to distinguish individual projects and create tailored marketing programs. The faculty, composed of top educators and practitioners, provides expertise in the market analysis and marketing of numerous projects across the country, with a focus on New Urbanist developments.

Attendees learn to:

• Conduct market research that helps define the buyers
• Find market niches and unique opportunities for their product
• Forecast absorption and how to reach their target market through design and imaging
• Identify unique selling propositions for each project
• Build brand awareness for projects and companies

Course instructors are:

• Jack Winston, A.I.C.P., AIA, lead course instructor, senior consultant for Goodkin Consulting Corporation
• Jackie Benson, managing director of Benson Miles TND
• Don Evans, AIA, founder and president of The Evans Group
• Xavier Iglesias, project manager for Duany Plater-Zyberk & Company
• Ramasubramanian Krishnan, Ph.D., research professor, Marketing Department, University of Miami School of Business
• Jack Lowell, vice chairman of Codina Realty Services, Inc.
• David Tomes, developer of Norton Commons
• Laurie Volk, co-managing director of Zimmerman/Volk Associates, Inc.

The course fee is $750 ($350 for public sector/nonprofit employees) if paid before October 15 and $900 ($450 for public sector/nonprofit employees) after October 15. There is an additional charge of $120 for those receiving FL AIA Continuing Education Credit. Checks or money orders should be made payable to the University of Miami.

For more information and updates, please visit our website www.arc.miami.edu/knight or contact Julia Pizarro at jpizarro@miami.edu or 305.284.3731.

About the Knight Program in Community Building

The mission of the Knight Program in Community Building is to advance the knowledge and practice of effective community building through an innovative series of interdisciplinary initiatives including fellowships, conferences, charrettes, courses, and publications.The Knight Program is based at the University of Miami School of Architecture and is funded by the John S. and James L. Knight Foundation, which promotes excellence in journalism worldwide and invests in the vitality of twenty-six U.S. communities.

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