LAURIE VOLK
Clinton, NJ

AFFILIATION: Co-Managing Director, Zimmerman/Volk Associates, Inc.

AREA OF EXPERTISE: Market analysis for residential development/redevelopment 

BACKGROUND & EXPERIENCE: Laurie is principal in charge of Zimmerman/Volk Associates’ market studies and is the firm’s primary analyst of demographic, market, and lifestyle trends.  Among Laurie's recent efforts have been the development of analytical tools to determine the market potential for two critical initiatives: the mixed-income, mixed-tenure repopulation and stabilization of fragile inner-city neighborhoods, and new mixed-use, pedestrian-oriented sustainable neighborhood developments.

RESEARCH INTERSTS: Laurie has recently begun to emphasize work in smaller communities, bringing lessons learned in major urban centers to small- and mid-sized cities and suburbs.  Laurie hopes to use this opportunity to step back from the press of business to determine if there are patterns that might emerge from an examination of the approximately one hundred studies conducted over the past several years.  Neighborhood conditions, and hence solutions, might be linked in cities and suburbs of various sizes and locations in a region; conditions include economic trajectories, climates, settlement patterns (center, first-ring, new suburbs, etc.), densities, and physical forms.

E-MAIL: laurie@zva.cc